MAJED's CV
MAJED ALI SALEH ALI ALSAEDI
Assistant Manager | Customer Knowledge and Awareness
Profile summary
Skilled Marketing and Experience professional with 8 years of progressive experience in corporate communications, stakeholder management, and customer awareness. Advanced through 5 roles across the banking, energy, advertising, and government sectors, building expertise in strategic communications and market intelligence. Coordinated messaging and regulatory compliance with the Central Bank regarding customer experience initiatives while managing internal communications and employer branding strategies. Committed to aligning communication assets with organizational objectives and regulatory standards across diverse industries.
Career highlights
Career Progression: Advanced through 5 roles across banking, energy, advertising, and government sectors, building expertise in marketing, customer awareness, and corporate communications.
Regulatory Alignment: Coordinates messaging and regulatory compliance with the Central Bank regarding Customer Experience and Awareness initiatives while supervising social media strategies for government campaigns.
Communication Management: Manages internal communications in English and Arabic, oversees employer branding strategies, and directs internal teams and external agencies to deliver communication assets.
Key skills
Professional experience
Directs customer knowledge and awareness marketing initiatives at Commercial Bank of Dubai. Manages internal and external communications strategy, stakeholder alignment with regulatory bodies, and creative asset delivery across channels.
- Coordinates messaging and regulatory alignment with the Central Bank regarding CEA initiatives.
- Manages internal communications in English and Arabic to maintain organizational clarity and cultural relevance.
- Oversees external communications and employer branding strategies to support organizational reputation.
- Directs internal teams and external agencies to deliver communication assets according to strategic objectives.
- Executes vendor onboarding processes to establish clear alignment on scope and delivery standards.
Directed research and development initiatives focused on strategic communications, government marketing programs, and integrated advertising solutions. Managed international relationship development with government and global stakeholders while providing strategic advisory support to senior leadership through market intelligence.
- Developed communication research frameworks to analyze audience behavior, stakeholder expectations, and media trends across local and international markets.
- Supervised social media strategies for government campaigns while ensuring compliance with regulatory guidelines, cultural sensitivities, and official communication protocols.
- Conducted qualitative and quantitative research to inform campaign development, policy communication, and public engagement strategies.
Managed external and internal communication channels while directing multi-channel event logistics and stakeholder engagement initiatives. Supervised corporate branding standards, translation workflows, and VIP protocol requirements across large-scale regional summits and internal programs.
- Produced End-to-end post-event performance reports using attendee engagement data and survey feedback.
- Coordinated biography development and messaging briefs for executive social media platforms.
- Reviewed sponsorship agreements and service contracts to ensure operational compliance.
Directed commercial banking portfolios, managing client advisory operations and business development initiatives while aligning financial solutions with institutional objectives. Guided client acquisition efforts and maintained banking relationships across diverse market segments.
- Engaged prospective clients to secure profitable business transactions and executed strategic outreach initiatives to identify new market opportunities.
- Conducted financial profile assessments to recommend tailored banking products and delivered product demonstrations to promote financial offerings.
- Addressed customer inquiries regarding account openings and fund transfers while implementing retention strategies for long-term relationships.
- Built automated email flows and contact segmentation in HubSpot to improve lead generation and stakeholder engagement.
- Executed in-house video production projects for internal campaigns, promotional teasers, and post-event storytelling.
Education
INTERNATIONAL AFFAIRS
Languages
English · Professional
Arabic · Professional